Noah - Thirty (Flau)

WHAT THE COVER LOOKS LIKE:

WHAT THE VIDEO LOOKS LIKE:

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WHAT WE SAY:

Sounding unjaded & through still wide open, unbowed eyes, freshly transplanted country girl Noah takes a dreamy, futuristic electronic pop polaroid of the madness, magic, hustle & bustle of her new Tokyo home for the ever great FLAU Records.

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WHAT YOUR EARS SAY:

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WHAT THE PRESS RELEASE SAYS:

Tokyo is big. Tokyo is messy. Tokyo is futuristic. Tokyo is everything all at once. It’s this image of Japan’s capital that Noah draws inspiration from for her latest album, Thirty.

From the sweeping, mystical feel of the intro – like a portal into the world of the city – to tracks like ‘メルティン・ブルー’ that clank deliciously with ‘80s Hong Kong pop minimalism, Noah’s tracks also feature a mellow Chinese taste.

Following a trip to Chinatown, she noticed the bustling feel of the place, its life and its noise, and for her it became a microcosm of Tokyo: an associated image. Thirty is named for the age around which Noah was making these tracks and is a culmination of three years living in Tokyo.

Noah is originally from the snow and ice of Hokkaido. Tokyo is another world for her, somewhere that clinks with decadent vaporwave majesty and glitz, but equally somewhere cluttered with people and their dreams. Urgency runs through Thirty, whether it’s the panic of ‘愛天使占’, the analogue electro-disco feel in ‘像自己’, or the rapid-fire hi-hats that typify many of the tracks, sufficiently summoning city life.

But, like the faded neon of the past and vaporwave of inspirations, the draw to Noah’s Tokyo is idealised, both in its grit and in its glamour—take the late-night romance of ‘夢幻泡影’, for example, or the slow, decayed collage of beats and synth in ‘風在吹’.

With her ghostly vocals weaving their way through everything, Noah tells us the story of the Tokyo she wanted to inhabit with a diary of lo-fi, synth-soaked songs pockmarked with drum machines and all the chaos and nostalgia the city has to offer. 
Credits

music by Noah
artwork by John Smith